Web Analytics

Excellence in Data-Driven Methodology
Web analytics is the investigation and analysis of various kinds of data in order to inform an understanding of user-base across the website.

Analytics platforms determine the activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, which source they arrive, and whether they convert or not etc.

It is highly recommended that every business use different web analytics platforms like Google Analytics, Adobe Analytics etc to measure and gauge website performance and to look at key performance indicators that pull their business, such as sales conversion rate.


Website analytics provide deep insights into the performance metrics that can be used to create a better user experience for website users. Understanding user behavior is also an important key to optimizing a website for better conversion rate. Additionally, through website analytics, we can accurately track the performance of your online marketing campaigns.

POFI TECHNOLOGIES core strength is in data and web analytics. We use cognizance from traffic data to derive high-performing digital marketing strategies for our customers. Exceptional data expertise provides insights from all critical areas, including existing customers, forecasting the market and the competition also.

With the intense focus on data and analytics, we can solve our client’s tough analytical challenges. These generally include digital implementations, dashboards and reporting, and also detailed analytics. No matter how complex is the issue, we help clients to solve them through a lot of powerful website analytics tools and reporting modules.

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